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WhatsApp order confirmation templates

An order confirmation is the message customers open most, so it should arrive within seconds of checkout and answer three questions: did my order go through, what did I buy, and when will it arrive. These templates are written for Meta's Utility category, which costs less than marketing and is free inside an open customer service window.

When to send

  • Right after a prepaid order is placed
  • After a COD order is verified (see the COD template page)
  • When an order placed on the phone or in your store is entered manually

4 ready-to-copy templates

Variables like {{1}} are filled in for each customer when you send. Change the wording to fit your business, and give Meta a realistic example for every variable when you submit.

order_confirmed_basic

Utility

Hi {{1}}, thank you for your order! Your order {{2}} for ₹{{3}} is confirmed. We will send you the tracking link as soon as it ships.

Reply to this message if you need help

{{1}}
Customer name (Priya)
{{2}}
Order number (#10482)
{{3}}
Order total (1,299)

order_confirmed_items

Utility

Order confirmed

Hi {{1}}, we have received your order {{2}}. Items: {{3}} Total paid: ₹{{4}} Expected delivery: {{5}} You can track or manage the order using the button below.

Track order
{{1}}
Customer name (Rahul)
{{2}}
Order number (#A2291)
{{3}}
Items (2 × Cotton kurta, 1 × Dupatta)
{{4}}
Amount (2,450)
{{5}}
Date range (28–30 Oct)

order_confirmed_store_pickup

Utility

Hi {{1}}, your order {{2}} is confirmed for store pickup. It will be ready at {{3}} from {{4}}. Please show this message at the counter.

{{1}}
Customer name (Anita)
{{2}}
Order number (#5521)
{{3}}
Store address (MG Road branch)
{{4}}
Ready time (5 PM today)

order_confirmed_hindi

Utility

नमस्ते {{1}}, आपका ऑर्डर {{2}} कन्फर्म हो गया है। कुल राशि ₹{{3}}। शिपिंग होते ही हम आपको ट्रैकिंग लिंक भेजेंगे। धन्यवाद!

{{1}}
Customer name (सुनील)
{{2}}
Order number (#7781)
{{3}}
Amount (899)

Tips to get these approved

  • Always include an order number. Meta treats a message as Utility only when it is about a specific transaction the customer started.
  • Do not add a discount code, "shop again" link or new-arrivals line. Any promotion makes Meta re-categorise the template as Marketing.
  • Use a URL button with a variable suffix (for example yourstore.com/orders/{{1}}) for tracking, instead of pasting long links in the body.
  • If you sell in several languages, submit the same template name in each language (en, hi, mr…) so you can pick the customer's language when sending.

Frequently asked questions

Is an order confirmation a Utility or Marketing template?

Utility, as long as it only confirms a specific order (with an order number) and has no offers, upsells or promotional links.

Can auton8n send the confirmation automatically from Shopify or WooCommerce?

Yes. Connect your store's order webhook to auton8n, map the order fields (name, order number, total) to the template variables, and every new order sends the template automatically.

What does an order confirmation cost on WhatsApp?

Meta charges the Utility rate for India per delivered message, and Utility templates are free when the customer has messaged you in the last 24 hours. Check Meta's current rate card before planning.

Send them with auton8n