Real Estate

Turn property ad leads into site visits on WhatsApp

Capture leads from Facebook and Click-to-WhatsApp ads, qualify buyers automatically, share brochures and walkthrough videos, and arrange site visits without phone tag.

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Leads from ads in one inbox Automatic qualification Site visit requests
Use cases

How real estate teams use auton8n

Reply to every lead while it is still hot.

Leads from Facebook ads

Leads from Facebook lead forms and Click-to-WhatsApp ads land in auton8n in real time.

Buyer qualification

A bot asks for budget, location, property type and timeline, and tags the lead for your team.

Brochures and walkthroughs

Send brochures, floor plans, price sheets and walkthrough videos in the chat.

Site visit requests

Buyers share a preferred day and time for a site visit in the chat. Your team confirms it and sends the location pin.

Lead assignment

Assign each lead to a sales person and track it through your pipeline.

Follow-up sequences

Automatic follow-ups for leads who went quiet, and updates on new launches.

Sample flow

Ad lead to site visit

How a lead from a Facebook lead form or Click-to-WhatsApp ad can be handled.

1. Lead arrives

A Facebook lead form entry or a Click-to-WhatsApp chat creates a contact with the project and ad it came from.

2. Instant reply

Within seconds the buyer gets a template with the brochure, price range and a question about budget.

3. Qualification

Buttons and a short form capture budget, configuration (2 BHK / 3 BHK), possession timeline and loan need.

4. Assign

Qualified leads are tagged and assigned to a sales person; others get a nurture sequence.

5. Site visit

The sales person confirms a visit time and sends the location pin and site contact.

Features used

The auton8n features behind it

Instagram & Facebook

Facebook lead ads and Click-to-WhatsApp ads.

Learn more about Instagram & Facebook

No-code Flow Builder

Qualification bots and follow-up sequences.

Learn more about No-code Flow Builder

WhatsApp Forms

Site visit requests with budget and preferred time.

Learn more about WhatsApp Forms

Shared Team Inbox

Every sales person answers from one number.

Learn more about Shared Team Inbox
Message templates

Sample WhatsApp templates for real estate

Copy, adapt and submit them to Meta for approval. Utility templates are for a specific booking, order or payment; Marketing templates go only to people who opted in.

property_enquiry_reply

Utility

Hi {{1}}, thank you for your enquiry about {{2}}. The brochure and price list are attached. What budget range are you looking at?

Under 60 lakh
60 lakh – 1 crore
Above 1 crore
{{1}}
Buyer name (Amit)
{{2}}
Project (Green Valley Phase 2, Wakad)

site_visit_confirmed

Utility

Hi {{1}}, your site visit to {{2}} is confirmed for {{3}}. {{4}} will meet you at the sales office. Location pin follows in this chat.

{{1}}
Buyer name (Amit)
{{2}}
Project (Green Valley Phase 2)
{{3}}
Date and time (Sun 2 Nov, 11 AM)
{{4}}
Sales person (Megha)

new_launch_update

Marketing

Hi {{1}}, you had asked about {{2}} homes in {{3}}. We have a new launch with possession in {{4}}. Would you like the floor plans?

Send floor plans
Stop promotions
{{1}}
Buyer name (Amit)
{{2}}
Configuration (3 BHK)
{{3}}
Area (Baner)
{{4}}
Timeline (December 2027)

More ready-to-copy templates: Welcome messages

FAQs

Questions from real estate teams

Yes. Leads from your Facebook lead forms are saved as contacts, and you can start a WhatsApp template message or flow for them automatically.