E-commerce & D2C

Sell, update and support your shoppers on WhatsApp

Send Shopify and WooCommerce order updates automatically, show your catalog in the chat, answer product questions with AI and announce launches and sales to opted-in customers.

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Shopify & WooCommerce Order updates on autopilot Catalog in the chat
Use cases

How online stores use auton8n

The messages shoppers actually read.

Order updates

Order confirmations, shipping and delivery updates sent automatically from your store.

Catalog in the chat

Shoppers browse your WhatsApp catalog and ask about products without leaving the app.

Payment links

Send payment links for custom orders and follow up on unpaid ones.

AI answers

Answer size, shipping and return questions instantly from your own store information.

Launches and sales

Announce new collections and festive sales to customers who opted in.

Returns and support

Handle returns and complaints as a team from one shared inbox.

Sample flow

Order to repeat purchase

Messages a Shopify or WooCommerce store can send through auton8n.

1. Order webhook

Your store sends each new order to an auton8n e-commerce webhook mapped to an order confirmation template.

2. COD check

COD orders get a confirm / cancel template; the reply is tagged so only confirmed orders are packed.

3. Shipping updates

Shipped and delivered updates go out as Utility templates with a tracking button.

4. Questions

Size, delivery and return questions are answered by the AI agent from your store policies, with hand-over to the team.

5. Win-back

Opted-in buyers get launch and festive campaigns segmented by what they bought before.

Features used

The auton8n features behind it

Broadcast Campaigns

Sale announcements and launch campaigns.

Learn more about Broadcast Campaigns

AI Support Agent

AI answers to product and policy questions.

Learn more about AI Support Agent

Shared Team Inbox

Support and returns handled as a team.

Learn more about Shared Team Inbox

No-code Flow Builder

Automatic replies and order-status menus.

Learn more about No-code Flow Builder
Message templates

Sample WhatsApp templates for e-commerce & d2c

Copy, adapt and submit them to Meta for approval. Utility templates are for a specific booking, order or payment; Marketing templates go only to people who opted in.

d2c_order_confirmed

Utility

Hi {{1}}, thank you for shopping with us! Order {{2}} ({{3}}) is confirmed and will be shipped within {{4}}. Thank you!

Track order
{{1}}
Customer name (Isha)
{{2}}
Order number (#21045)
{{3}}
Items (1 × Vitamin C serum)
{{4}}
Dispatch time (24 hours)

d2c_cod_confirm

Utility

Hi {{1}}, please confirm your cash on delivery order {{2}} for ₹{{3}} so we can ship it.

Confirm order
Cancel order
{{1}}
Customer name (Isha)
{{2}}
Order number (#21046)
{{3}}
Amount (899)

d2c_back_in_stock

Marketing

Hi {{1}}, good news: {{2}} is back in stock. You asked us to tell you, so here it is before it sells out again.

Buy now
Stop promotions
{{1}}
Customer name (Isha)
{{2}}
Product (Rose water toner 200 ml)

More ready-to-copy templates: Order confirmation · COD order confirmation · Shipping & delivery updates · Abandoned cart · Festival offers (Diwali & more) · Welcome messages

FAQs

Questions from online stores

Shopify and WooCommerce stores can be connected to send order updates automatically.