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Shipping and delivery update templates

Customers who know where their parcel is call your support line less. Send one message at each real step (shipped, out for delivery, delivered, delivery attempt failed) and avoid sending every courier scan, which feels like spam.

When to send

  • Order handed to the courier
  • Out for delivery today
  • Delivered
  • Delivery attempt failed or address problem

4 ready-to-copy templates

Variables like {{1}} are filled in for each customer when you send. Change the wording to fit your business, and give Meta a realistic example for every variable when you submit.

order_shipped

Utility

Good news {{1}}! Your order {{2}} has been shipped with {{3}}. Tracking number: {{4}}. Use the button below to track it.

Track shipment
{{1}}
Customer name (Kavya)
{{2}}
Order number (#3310)
{{3}}
Courier (Delhivery)
{{4}}
AWB number (1234567890)

out_for_delivery

Utility

Hi {{1}}, your order {{2}} is out for delivery today. Please keep your phone reachable. Amount due on delivery: ₹{{3}}. Thank you for shopping with us!

{{1}}
Customer name (Kavya)
{{2}}
Order number (#3310)
{{3}}
COD amount, or 0 if prepaid (0)

order_delivered

Utility

Hi {{1}}, your order {{2}} was delivered on {{3}}. If anything is missing or damaged, reply to this message within 48 hours and we will help.

{{1}}
Customer name (Kavya)
{{2}}
Order number (#3310)
{{3}}
Date (27 Oct)

delivery_failed

Utility

Hi {{1}}, the courier could not deliver order {{2}} today ({{3}}). Please reply with a convenient time or a corrected address so we can try again.

Reschedule delivery
Update address
{{1}}
Customer name (Arjun)
{{2}}
Order number (#3402)
{{3}}
Reason (customer not reachable)

Tips to get these approved

  • Put the courier tracking link in a URL button with a variable, not in the body text.
  • The "delivered" message is a good place to offer help, not to sell. Ask for a review in a separate template a few days later.
  • Send updates from the same number customers ordered from, so the whole order history is in one chat.

Frequently asked questions

Can I send shipping updates automatically?

Yes, if your store or shipping tool sends a webhook when the status changes. Point it to an auton8n e-commerce webhook mapped to the right template.

Should I send every tracking scan?

No. Three or four meaningful updates are enough. Too many messages lead to blocks, which lower your number's quality rating.

Send them with auton8n