Abandoned cart message templates for WhatsApp
Cart reminders are Marketing templates in Meta's rules, so send them only to shoppers who agreed to hear from you on WhatsApp (for example a checkbox at checkout). One or two reminders are enough. Start with help, not a discount.
When to send
- 1–3 hours after the cart is left
- 24 hours later, optionally with an offer
- Never more than two reminders per cart
3 ready-to-copy templates
Variables like {{1}} are filled in for each customer when you send. Change the wording to fit your business, and give Meta a realistic example for every variable when you submit.
cart_reminder_help
MarketingHi {{1}}, you left {{2}} in your cart at {{3}}. Your items are saved. Tap below to complete your order, or reply here if you have a question about size, delivery or payment.
- {{1}}
- Customer name (Sneha)
- {{2}}
- Item (Block-print cotton saree)
- {{3}}
- Store name (Saree Studio)
cart_reminder_question
MarketingHi {{1}}, was something unclear about {{2}}? Many customers ask about delivery time and returns: we deliver in {{3}} and accept returns within {{4}} days. Your cart is still waiting.
- {{1}}
- Customer name (Sneha)
- {{2}}
- Item (Block-print cotton saree)
- {{3}}
- Delivery time (3–5 days)
- {{4}}
- Return window (7)
cart_reminder_offer
MarketingHi {{1}}, your cart is about to expire. Use code {{2}} for {{3}} off your order until {{4}}. Happy shopping!
- {{1}}
- Customer name (Sneha)
- {{2}}
- Coupon code (COMEBACK10)
- {{3}}
- Discount (10%)
- {{4}}
- Expiry (midnight tonight)
Tips to get these approved
- Collect WhatsApp opt-in at checkout. Cart reminders to people who did not opt in get reported and lower your quality rating.
- Add a "Stop promotions" button so people can opt out in one tap.
- auton8n does not yet send cart reminders on a timer by itself: send them from your store's checkout event through the auton8n webhook or API, or as a daily campaign to a tag of shoppers who did not buy.
Frequently asked questions
Is an abandoned cart message Utility or Marketing?
Marketing. It encourages a purchase that has not happened yet, so it is not a transactional update.
How many cart reminders should I send?
One or two. More reminders lead to blocks and reports, which can limit how many messages your number may send.