Click-to-WhatsApp Ads: Turn Facebook and Instagram Clicks into Chats

A Click-to-WhatsApp ad is a Facebook or Instagram ad whose button opens a WhatsApp chat with your business instead of a website. The customer taps, a chat opens with a pre-filled message, and you continue the conversation where they already are.

Why businesses use them

• A chat feels easier than a form, so more people start a conversation.
• You get the customer's WhatsApp number in the chat itself and can follow up later with their permission.
• Chats that start from a Click-to-WhatsApp ad get a 72-hour free entry window from Meta for your replies.

How to set one up

• Connect your WhatsApp Business number to your Facebook page.
• In Meta Ads Manager, create a campaign (Engagement or Sales work well) and choose WhatsApp as the conversion location.
• Write a clear offer and a pre-filled greeting that tells you which ad the customer came from.
• Start with a small daily budget, then increase it for the ads that bring real chats.

Reply in seconds, not hours

Ad clicks go cold quickly. With auton8n the chats land in the shared team inbox, and a chatbot or the AI support agent can greet the customer, answer common questions and collect details straight away. Your team picks up from there.

• Greet with a short menu that matches the ad's offer.
• Ask one qualifying question (budget, city, date) before handing over to a person.
• Tag each contact with the ad it came from so you can see which ads bring customers, not just clicks.

Ready to try it? Create your auton8n account or talk to us.